Tips on How Accounting Firms Can Effectively Use Digital Marketing For Growth

Introduction:

Join CEOs Christian Jones of Tax ProMarketer and Ganesh Ranganathan of Integra Global Solutions in our latest podcast episode, "Tips on how accounting firms can use digital marketing for growth”

In this episode, you’ll cover:

• 01:07 The importance of marketing for accountants: Discussion on how marketing is crucial for the growth of accounting firms, regardless of their size or stage.
• 06:49 The benefits and considerations of using Google ads: Discussion on the advantages and challenges of using Google ads as part of a digital marketing strategy for accounting firms.
• 10:54 Using ads to expand into new markets: Christian explains how ads can be used to target markets outside of an accountant's local area, allowing them to reach potential clients in different cities or even internationally.
• 12:58 The power of Google Ads: Christian highlights the effectiveness of Google Ads in reaching the desired audience and generating qualified leads for accountants, emphasizing the importance of targeting specific keywords and demographics.
• 21:07 Writing effective emails: The importance of writing personalized and engaging emails that provide value to recipients and establish trust.
• 26:44 The role of social media in marketing: Christian & Ganesh discusses the role of social media, particularly Facebook and LinkedIn, in Google's algorithm and the importance of having an active and engaged social media presence.
• 30:09 The importance of digital marketing for accountants: Discussion on the various avenues of digital marketing and the challenge of finding time for it.
• 31:01 Outsourcing Digital Marketing: The recommendation is to outsource digital marketing to professionals who can handle websites, SEO, content creation, and sales pipelines.
• 38:00 The need for systems and scalability in marketing: The importance of having systems in place to manage lead flow, sales processes, and scalability in marketing efforts.
• 42:58 The evolving nature of digital marketing: Exploring the dynamic and ever-changing nature of digital marketing, including the need for staying updated with new platforms, strategies, and Google's constant changes.

Podcast Summary:

In this podcast Christian Jones, CEO of Tax ProMarketer, reveals how their team takes the digital marketing burden off their clients, offering expertise from website development, advertising, and social media to email marketing. Discover the art of crafting relational emails and why your existing clients are your best sales prospects.

Christian emphasizes Google's preference for human-written content, asserting its superiority over AI-generated material.

Learn the secrets of social media success on Facebook, Twitter, and LinkedIn from Christian, and how an active online presence can boost your accounting firm's Google rankings and generate leads organically.

Discover why quality digital marketing services are worth the investment and why outsourcing is often the key to success. Lastly, Ganesh Ranganathan emphasizes the ever-changing landscape of digital marketing, and how staying ahead of the curve can yield significant benefits.

About our Guest:

Christian Jones, TaxProMarketer's Chief Executive Officer, is responsible for the management of the website and SEO departments. He plays a pivotal role in crafting and executing effective strategies in these domains, with a primary focus on delivering tangible results for TaxProMarketer's clients. Christian also serves as an educator, imparting knowledge on various subjects through CPE webinars, live events, and other platforms where TaxProMarketer is present.

Christian's search marketing strategy, along with the dedicated implementation team, has set a remarkable standard in the tax and accounting industry. Beyond his involvement in the website and SEO departments, Christian's CEO role extends to the oversight of critical projects at TaxProMarketer and engaging with the company's valued clients.

About our Host:

Ganesh Ranganathan is the President and founder of Integra Global, a leading accounting outsourcing company. Ganesh is a seasoned executive with more than 25 years of experience in the accounting outsourcing industry.

Ganesh is committed to creating a supportive work environment that fosters creativity and innovation, and he is passionate about delivering exceptional customer service in the accounting industry.